Objective:
Create the UX/UI and visual design for an early player, best in class, genetic history intake and analysis web app.
Solution:
Researched competitors; used paper prototypes early-on, to solicit feedback on concepts. Then used an iterative user-centered design process, leading to final visual UI, supporting the brand.
Role:
Lead design, research, UX/UI, wire-flows, visual design, with additional cycles of testing, analysis and feedback on engineering’s prototype.
Result:
This work helped DNA Direct get acquired by Medco in 2010 which extended their ability to help more people.
Above, top-to-bottom: Start page of genetic history tool; Creating a family tree; Invoking node details for a sibling (medical history tab).